After being first to market, Tableau has continued to lead the field in its flexibility in development capabilities.
After two week free trial, base access will start around $1k/yr with different scaling price points after that.
Most Envied Visuals
Tableau is known for its rich array of charts, graphs, widgets that provide endless options to customize the look.
If you are a developer, you really like Tableau due to the rich community as well as ability to add custom actions within dashboards.
For the most ambitious projects, Tableau offers a solution to embed your visuals into your web based product.
Google Data Studio (GDS), a free software that provides a lot of value for beginner projects.
Like most Google Products, GDS is free with add-ons a separate pricing points.
Native Google Product Connectors
Being a Google Product, GDS has native connectors to all things related to Google.
Design Out of the Box
GDS gives developers a lot of features out of the box to get a nice looking report with less effort, however customization falls way short of Tableau's capabilities
After its beta release around 3 years ago, GDS has continued to quickly provide advancements in their platform.
Periscope Data is a class leading business intelligence tool geared towards the most advanced projects.
Enterprise Level Software
Periscope Data is used by many start ups across the world to build B2B software.
Native Marketing Data Connectors
In addition to data warehouse connectors, Periscope has integrations with Adwords, Bing, Facebook and more.
Run SQL, Python, and R all in the same interface and visualize the outputs.
Native connectors to cloud based data warehouses (like Amazon Redshift) provide high performance for the end user.